WHAT WE DO

Everything it takes to fill your classes.

Ads, automations, newsletters, websites, and whatever else your studio actually needs. We build the pieces that matter for you, not the package we sell to everyone.

GET FOUND

Ads

Wherever the people near you actually are. Search, social, video, wherever your next student is already scrolling.

Most studio ads fail for the same reason. They show the outside of the building, they say "sign up today," and they're pointed at everyone within twenty miles. That gets you clicks from people who were never going to walk in.

We build ads around your classes, your offers, and the people you actually want on the mat. A parent looking for an after school program wants to hear something completely different from an adult who's been thinking about starting BJJ for two years. So they get different ads.

Then the budget goes where it's working. Not where it worked in March.

WHAT THAT INCLUDES

  • Account setup or audit of what's running
  • Offer and audience strategy
  • Ad copy written for your classes
  • Creative direction and testing
  • Ongoing optimisation, not set and forget
  • Reporting you can actually read
GET THEM BOOKED

Automations

A text goes out inside 60 seconds, while they're still holding the phone.

This is where most studios lose the most money, and almost nobody realises it. Someone fills in your form at 9:40 on a Tuesday night. You see it Thursday morning between classes. By then they've booked a trial somewhere else.

Speed is the whole game. A reply in sixty seconds beats a better studio that answers in two days, every single time.

After that first text, a sequence keeps working for thirty days, so the parent who was interested but busy doesn't quietly disappear into your CRM.

WHAT THAT INCLUDES

  • Instant text and email on every new lead
  • Missed call text back
  • 30 day nurture across SMS and email
  • Trial booking and reminder flows
  • No show and reschedule follow up
  • Pipeline set up so nothing sits unclaimed
STAY IN FRONT

Newsletters

The leads who never booked, the trials who came once, the parents who said maybe next term.

Every studio we've looked at is sitting on a list of people who were interested once and never got contacted again. Hundreds of them, sometimes thousands. It's the cheapest growth available to you and it costs nothing but the sending.

These aren't class reminders or admin emails. They're marketing emails to people who already raised their hand. A new intro offer, spots opening in a class that's usually full, a reason to come back now rather than eventually.

Some of them will have forgotten you exist. That's fine. That's what the email is for.

WHAT THAT INCLUDES

  • Monthly campaign written and sent
  • Offer and promotion emails
  • Re-engagement for cold leads
  • Segmenting so the right people get it
  • List cleanup before we start
  • Open, click and booking tracking
IF YOU NEED IT

And whatever else you need.

Not every studio needs all of this. If yours does, it's here rather than farmed out to someone you've never spoken to.

Landing pages

One page, one offer, one button. Loads fast on bad signal in a parking lot, and answers the questions people ask before they scroll twice.

Websites

A proper site when a single page isn't enough. Schedules, programs, pricing, and every instructor your students are about to google.

SEO

Showing up when someone searches for classes near them. Foundations first, then the ongoing work that actually moves rankings.

AI agents

An agent that answers enquiries and books trials at eleven at night, so the leads arriving after class don't wait until morning.

Collateral design

Flyers, posters, schedule cards, belt test handouts. The printed things a studio needs that somehow always get made in Word.

Reputation management

Getting reviews from happy students without nagging them, and making sure the good ones are the first thing a parent finds.

Social strategy

A plan and templates you can film yourself. Your mat, your students, your instructors. Nobody outsources that well.

Branding

Logo, colours, and the rest of it, for studios starting fresh or finally moving on from whatever a cousin made in 2014.

Not sure yet?

Bring us the problem rather than the solution. If we're not the right people for it, we'll tell you who is.

How it actually goes.

Four steps, no surprises.
01

We talk

Thirty minutes on how your studio runs, what's frustrating you, and where you want it a year from now.

02

We build

Month one is setup. Accounts, pages, automations, list cleanup. You don't pay for any of it.

03

It launches

Ads go live, the follow up starts firing, and leads land somewhere that actually chases them.

04

We adjust

Every month we look at what's working and what isn't, and the budget moves accordingly.

LET'S START

Every studio is different. So is the plan we'd build you.

Thirty minutes to talk through how your studio actually runs, what's been frustrating you, and where you want it a year from now. You'll leave knowing what we'd do first and why.

  • We build your first month before you pay for anything
  • Month to month after that. No lock in
  • Ad spend goes to the platforms, never through us
Book a call OR EMAIL US DIRECTLY

FAQs

Which platforms do you run ads on?

Wherever your next student already is. For most studios that's Meta and Google, sometimes YouTube, occasionally TikTok if your market skews younger. We don't have a favourite platform, we have a favourite outcome.

Who owns the ad accounts?

You do. We set everything up under your business, on your card, and we get access as a partner. If we ever stop working together you keep the accounts, the data, and the history. Nothing gets held hostage.

Do you write the ad copy, or do we?

We write it. You'll review it before anything goes live, and you'll usually make it better, because you know what your parents actually say on the phone.

What do you need from us to get started?

Access to your accounts, your schedule and pricing, and a quick review of creative before it goes live. That's about it.

How much of the work can be automated?

Enough that nothing falls through the cracks, not so much that your studio feels like a robot. The instant reply, the follow up, the reminders, the emails to old leads, all automated. Answering a phone call, running a good trial, and asking someone to join is still on you. We'll tell you exactly where the handoffs are so nobody is waiting on the other.

We already have a website. Can you work with it?

Usually yes. If it converts, we'll point ads at it and leave it alone. If it's the reason your ads aren't working, we'll say so and build you a page that does the job.

Growth marketing for dojos, studios, and anything else that runs on classes. Built by a 4th dan karateka who grew her family's dojo from empty mats.

DISCIPLINE. GROWTH. ATTITUDE.

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